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Moviepilot isn’t the only publication to have realized the benefits of teaming up with a competing outlet to launch a podcast. It’s ‘Hey, we’re working with Cracked, you know Cracked!’ It’s about name recognition.” “We don’t make money off it, but it’s a form of branding, getting our name out to a new audience. Cracked, on the other hand, not only has a large audience but has also been around for a decade this has allowed it to amass a much more devout following. market, it doesn’t yet have strong brand recognition compared to some of its older peers. It pulls in 35 million unique visitors who generate over 80 million pageviews a month. In just three years, the site’s audience has grown tremendously. “German movies are great and popular in Germany, but only in Germany.” So in 2012, the company launched a sister website in the U.S. “Then after a few years they realized they could only grow so big within the German market,” said Grauso. After producing a few movies, they concluded they could better promote their films if they had an online community to market to - thus was born. It was founded in the mid 2000s when three German entrepreneurs got together and formed a production company.

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Why did Moviepilot choose to team up with Cracked rather than just going it alone? To understand Grauso’s decision, it’s helpful to consider Moviepilot’s history and its relatively recent entry into the U.S. An episode released in March, for instance, featured a panel discussion that included Alonso Duralde of The Wrap and Lucas Shaw of Bloomberg where the four conversed on the history of the Oscars and why the ceremony is currently broken. “I come from movies, but can talk about other areas as well.” Together, they could use their clout and connections to invite Hollywood insiders onto the show.

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“Jack doesn’t necessarily have a movie background, but he has a broad pop culture background,” she said. There isn’t 100 percent overlap in their coverage - Moviepilot focuses mostly on film and television, and while Cracked does cover pop culture, it’s usually through an idiosyncratic, humorous lens - but both are deeply rooted in geek culture, so Crossing the Streams would cover topics ranging from film to television to comic books, but from an insider’s point of view.

Grauso met with Jack O’Brien, Cracked’s editor-in-chief, and Daniel O’Brien, one of the magazine’s lead writers, and though the group discussed a variety of projects, they quickly settled on teaming up for a podcast.

You have a great site and it overlaps with what we do, and we should talk because we have ideas for things we could collaborate on.’” “Their PR guy reached out and said, ‘Hey, we heard you’re going to be at Comikaze. Alisha Grauso, Moviepilot’s editor-in-chief, first met the Cracked team when she was attending Stan Lee’s Comikaze Expo in the fall. Not so with Crossing the Streams, the new pop culture podcast launched earlier this year as a collaboration between film news site Moviepilot and the humor magazine Cracked. Usually when two corporate entities enter into some kind of partnership you can be certain a small army of lawyers is involved in the process, each side guaranteeing that no ambiguity exists as to who owes what deliverables and share in costs.

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